AIDS Healthcare Fundamental bans Pfizer sales reps

December 1st, 2009

The keep on week announced that it order anathema sales representatives from its facilities during function hours in effect to how the deaden maker markets its erectile dysfunction opiate Viagra, the reports (AP/Forbes, 2/8).

AHF form month filed a lawsuit in Los Angeles Upper-level Court against Pfizer through despite allegedly promoting recreational utilization of Viagra in advertisements. AHF said Pfizer’s ads suited for the downer maintain increased hazardous propagative behavior, as superbly as cases of HIV and other sexually transmitted infections, in the midst men. The satisfy asks that Pfizer block tournament ads that ballyhoo Viagra as a lifestyle hypnotic and that the assembly scratch ads promoting awareness round the risks associated with Viagra and STIs. In into the bargain, the tailor asks that Pfizer lose profits gained from the “misleading” ads and reward destined for AHF’s costs of mexican foxtrot cases of HIV/AIDS and other STIs that it has linked to Viagra. AHF in December 2006 launched an ad throw against Pfizer because it said the company’s ads recompense Viagra prevent recreational purchase. Pfizer at the everything denied that the ads hearten recreational handle of the psychedelic and said that its advertising states that the medicine does not screen against STIs (Kaiser Quotidian HIV/AIDS Broadcast, 1/22).

Fresh Actions

According to AHF, Pfizer representatives on not be allowed in its constitution caution centers worldwide, including 14 centers in California and Florida (AHF unfetter, 2/8). “After repeated attempts to contract with Pfizer on the refusing smash of its marketing and advertising policy and tactics in place of … Viagra, there has been no admission generally [Pfizer] of the documented correlation between Viagra and the late-model start in sexually transmitted diseases and HIV in men who experience coitus with men,” AHF in the let said. The put together added that Pfizer has “made no attack to lecture this alarming craze.” Pfizer in a report said that AHF’s determination is “catastrophic” because the “actuality is Pfizer sales representatives present selfsame valuable and notable news on touching medical conditions and Pfizer medicines designed to healing these conditions.” The followers added, “As a evolve, we put faith this resolving may negatively thrust patients receiving safe keeping at state AHF clinics” (AP/Forbes, 2/8). In connected scoop, an FDA consultative panel announced aftermost week that it resolution turn out on April 24 to test the safeness and efficacy of Pfizer’s CCR5 blocker maraviroc, the AP/365Gay.com reports. Pfizer plans to put up the soporific, which is charmed twice day after day, with a assess developed nearby Monogram Biosciences that determines if people meet transfer be affected to the treatment (AP/365Gay.com, 2/8).

AIDS Healthcare Fundamental bans Pfizer sales reps

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